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Thursday, June 2, 2016

Media Kits and Shoestring Budgets

When trying to prepare for a book launch tour on a shoestring budget, don't do what I did and do an internet search on marketing. Unless you enjoy feeling depressed.

So many people out there are willing to you how they made a million dollars selling their fiction. You just need to believe in your abilities and write them a check for hundreds of dollars. 

And what is sad is not only that so many chumps fall for the obvious scams, but that paying to get ahead is now the standard business model for marketing. We know it takes money to make money. We know that businesses have to have initial capital investments. And most of that money seems to go to advertising. Ugh! Ugh! Ugh!

But when so many human beings and five percent of pets decide to earn money writing books, banks are unwilling to loan money to authors to start businesses. And most people that see themselves as authors/artists mentally put the word "starving" in front of that. They think they must starve for their art. Our society perpetuates the dual myths of overnight success and starving artistry.

But among all the pieces of advertising that yearn to be spam, I found a decent template for a media kit from Joan Stewart. (Ignore her media kit templates unless you are NOT operating on a shoestring. You will be sad.)

So I am working on my media kit now. Wish I hadn't written so many books -- because needing different length blurbs for each one and trying to stay OFF auto-pilot when I want them done years ago  -- but I digress. I'm proud of those books. And I will get through this. 

So that's my post for today. Back to work.


Phyl Campbell is Author, Mother, Dreamer. Sometimes the Mother and Dreamer get in the way of the Author, and the Author has to catch up. Check out her author page on Amazon. 

Other articles of interest:
Finding Pink Elephants
A Muse Meant
Quick and Dirty Publishing Guide